Kuper

Owned the end-to-end design process for multiple gamification initiatives, from concept ideation and behavioral mechanics to UX flows, UI design, interaction design, prototypes, and production-ready assets. As the number of successful launches grew, I transitioned into a design leadership role—mentoring designers, defining reusable UI patterns, reviewing concepts, and helping shape new gamification mechanics across the team.

Leadership

• Mentored designers working on parallel gamification projects.

• Reviewed UX flows and interaction patterns before implementation.

• Established reusable UI patterns and shared design practices to improve consistency across campaigns.

• Collaborated with project managers to evaluate concepts, prioritize mechanics, and maintain product quality across multiple releases.

Challenge

Increase repeat purchases and long-term customer engagement without adding friction to the shopping experience. Each campaign needed to introduce meaningful rewards that encouraged users to return while remaining simple, enjoyable, and scalable across different promotional events and brand partnerships.

Solution

Designed a series of behavioral engagement systems that transformed promotional campaigns into rewarding user experiences. Each mechanic was tailored to specific business goals, including seasonal events, partner collaborations, and loyalty initiatives, creating additional reasons for users to return beyond their immediate purchase.

The gamification framework was designed to positively influence key product metrics, including purchase frequency, repeat purchase rate, retention (D7/D30), DAU/MAU, average order value (AOV), customer lifetime value (LTV), campaign participation rate, reward redemption rate, session frequency, feature engagement, CSAT, and NPS. By introducing personalized rewards and progression mechanics, the experience encouraged habitual usage while strengthening customer loyalty and increasing the long-term value of the platform.