100HP
100HP Gaming is a B2B iGaming provider offering a white-label platform for launching fully customizable casino games. The goal was to establish a scalable digital identity and create a website that clearly communicated the platform's value to potential partners.
Year
2023
Scope
Visual Identity
Client
100HP Gaming
Duration
1,5 months
Led the end-to-end design process, including brand identity, brand guidelines, marketing website, responsive UI, scalable UI Kit, and branded recruitment materials.
Challenge
Transform a technically complex B2B product into a clear, trustworthy, and conversion-oriented experience while building a consistent visual system from a single existing logo.
Solution
Designed a cohesive digital ecosystem that aligned branding, product presentation, and marketing. Built a scalable design system and structured the website around business value, platform capabilities, and customer decision-making to improve clarity and strengthen brand credibility.
