01.tech
01Tech is a B2B iGaming company providing a white-label casino platform, game aggregation, and sportsbook solutions. The project focused on creating a scalable brand identity and a high-converting digital experience that clearly communicated the platform's value to potential partners.
Year
2024
Scope
Visual identity
Client
01.tech
Duration
3 months
Led the visual direction from concept to launch, including logo design, brand identity, brand guidelines, marketing website, custom 3D assets, and social media templates. Collaborated with the motion design team, who used the 3D assets to produce promotional videos integrated into the final website.
Challenge
Build a recognizable B2B brand visual from scratch and communicate multiple complex products—White-label Platform, Game Aggregator, and Sportsbook—through a clear, conversion-focused experience that inspires trust and supports lead generation.
Solution
Created a cohesive brand ecosystem that unified visual identity, 3D illustrations, marketing content, and the website into a consistent customer journey. Designed the website to simplify complex product offerings, highlight competitive advantages, and guide potential partners toward conversion. The reusable visual system also accelerated the production of future marketing materials and ensured brand consistency across channels.
